The platform is rolling out a new feature that allows them to reduce the quantity of AI-made content appearing in their timelines. This initiative comes as the platform revealed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global launch. This shift comes amid a rise in AI content, spurred by new video-generation tools.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.
Our research shows that a lot of users like content created using AI tools, ranging from computer-generated images to educational videos, and we intend to give people the ability to see more or less of that, based on their own preferences,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, more than 100 million pieces of content are submitted to the service each day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the level of AI-generated videos they watch by accessing the content preference option in the platform and selecting the AI content topic. Other topics that are already be controlled under the setting include news, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige creators to label “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be taken down under its terms of service.
In addition, the service will now add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is intended to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
The platform is also establishing a two million dollar AI literacy fund for professionals and institutions to develop educational content about using AI responsibly. This program will support non-profit groups focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, following discussion over plans to lay off hundreds of content moderators in the United Kingdom. It is set to cut hundreds of positions in its user protection team in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most harmful content ahead of it is viewed by humans. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a extensive automated help is making a difference work at speed.”
